![]() Is there a common denominator? Were most of your popular posts published at a particular time or day? Review your top performing posts and look for trends. If you’ve been posting on LinkedIn for a while, your historical performance data is a mine of information about your audience. Here are some tips to help you reach your target audience on LinkedIn. This involves some data analysis, but it shouldn’t be difficult – we’ll walk you through it. Since no two audiences are exactly the same, you need to do your research on what time works best for you. 5 Tips for Finding the Best Time to Post on LinkedIn While weekends aren’t as active as business hours, early mornings are your best bet on both Saturday and Sunday. The best time to post on LinkedIn on Sunday is 6:00 AM. The best time to post on LinkedIn is Sunday Posting early helps brands grab the attention of LinkedIn users who check out the app before heading into their weekend plans. The best time to post on LinkedIn on Saturday is between 4:00 AM and 5:00 AM. The best time to post on LinkedIn is Saturday Posting after hours results in better engagement as people seem to check out LinkedIn early in the day. The best time to post on LinkedIn on Friday is 8:00 AM. The best time to post on LinkedIn is Friday Unlike other days of the week, on Thursday the highest activity occurs in the first half of the day. The best time to post on LinkedIn on Thursday is 2:00 pm. The best time to post on LinkedIn is Thursday Lunch breaks are a great time to reach your target audience on LinkedIn. The best time to post on LinkedIn on Wednesday is 12:00 noon. The best time to post on LinkedIn is Wednesday This range tends to generate the most engagement. The best time to post on LinkedIn on Tuesday is between 6:00 AM and 8:00 AM. The best time to post on LinkedIn is Tuesday It looks like people are likely to start Monday with work tasks and then move on to online networking between mid-morning and lunch. The best time to post on LinkedIn on Monday is 11:00 AM. The best time to post on LinkedIn is Monday You may need to adjust this time depending on the geographic location of your target audience. The lower engagement may be due to people viewing LinkedIn as a work-related social media platform and something to avoid on the weekends.ĭo you plan on posting more than once or twice a week? Below is a breakdown of the best times to post on LinkedIn during the week based on what the Hootsuite social team found:ĭisclaimer: The above times are recorded in US Pacific Time and our audience is spread across North America. Weekends are usually the worst days of the week to post on LinkedIn. Generally the best time to post on LinkedInĪccording to our research, the best overall time to post on LinkedIn is 9:00 am on Tuesdays and Wednesdays. ![]() Understanding your goals will help you prepare every piece of LinkedIn content for success by delivering it at the right time. Are you trying to increase brand awareness? Drive traffic to your site? Get potential clients? Your audience may engage with an inspirational post by scrolling through the platform on Monday morning, but only open the promotional presentation later in the week (and day) when they are most productive. When looking for the best time to post, you should also keep your goals in mind. (If you’re new to LinkedIn and missing historical data, we provide a specific smart starting point in the next section.) ![]() Exploring your analytics data will help you further narrow down your subscriber activity patterns. Like most social media algorithms, LinkedIn’s recommendation system prioritizes relevance, so sending messages when your audience is online is a great place to start. However, there are a few best practices that work for everyone. This is because the audience of each brand is different – located in different time zones, busy with work (and not active on social networks) at certain times of the day, etc. Unfortunately, there is no universal best time or best day to post that always guarantees high reach and engagement. Is there a better time to post on LinkedIn? Keep reading to learn more about the overall best time to post on LinkedIn and how to determine the right time for your brand (without further data processing). However, in some cases everything seems to work better than in others. Posting at the right time can help your content gain early momentum and perform better in the long run, but when is the best time to post on LinkedIn to make sure your post gets seen? What about the best day of the week to get the best engagement?Įvery audience is unique, so the answer will be different for every brand.
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